Digital signage

Digital transformation

Visual intelligence and dynamic content

Context and Challenge

In the current Digital Out Of Home environment, brands face the challenge of capturing attention in a world saturated with stimuli. The main challenge is to stop broadcasting static or linear content and move towards hyper-personalized communication. Companies need real metrics on who views their screens, for how long, and how they interact with them, all while ensuring strict compliance with privacy and data protection regulations.

Optimize your communication, measure the impact, and grow with real data.

Customer objectives

  • Maximize relevance: Impact the right audience with the correct message at the right moment.
  • Accurate measurement: Obtain real data on traffic, duration, and demographic profile of the audience.
  • Intelligent automation: Reduce manual management through logical rules that change content based on context.
  • Optimize ROI: Base advertising investment decisions on granular analytics and automated performance reports.

Solution

Our platform integrates:
Real-time visual intelligence: Sensors and algorithms analyze audience and demographic profiles instantly.
Privacy by design: Local data processing that converts images into anonymous statistics, without storing images.
Automatic contextual content: The CMS activates campaigns based on intelligent variables like weather, time, or audience profile.
Advanced analytics and interactivity: Metrics, clicks, and heat maps to understand the customer journey and improve conversion.

Results and benefits

High Engagement

Increased user attention and interaction.

Transparency and Security

Compliance with privacy standards.

Operational Efficiency

Automated content based on business rules.

Data-Driven Decisions

Detailed and programmable reports.

Transform your screens into intelligent, measurable, and results-oriented channels

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