Telecommunications

Digital transformation

A simpler, more accessible and internationally recognised experience Epirón

Context and Challenge

The previous CRM interface presented friction that affected usability and productivity: slow processes, confusing notifications, low accessibility, multiple clicks to view comment replies, poor error visibility.

Discover what is hindering your business growth and find the best way to optimise it

Customer objectives

  • Redesign the experience to make it more agile and intuitive.
  • Ensure accessibility and visual consistency.
  • Incorporate new features that raise the CRM standard.

Solution

We evolved Epiron to a cross-platform CRM 2.0, with key improvements. We designed a simplified and accessible interface, with clear notifications, hierarchical tags, and a dark mode version.
We incorporated innovative features: WCAG 2.1 accessibility, dashboards, KPIs, UI motion and sound, templates, and more.
The design process was user-centred, with research, prototyping, and iterative testing. Additionally, we designed a Design System that ensures the product’s identity, coherence, and scalability.

Results and benefits

Higher satisfaction

Support for +10 channels simultaneously.

Greater visual comfort

93% approval for Dark Mode.

Award

For the best user experience and interface – Year: 2022.

Cost reduction

+30 improvements implemented.

Optimisation

+81M annual transactions.

Greater presence

Present in 40 countries and 65 business units.

With design, accessibility, and innovation, we can also enhance your platform

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